Employees who trust the information shared by their managers are more willing to be led by them through periods of change.

People consciously and unconsciously signal their attitudes, desires and innermost feelings with their actions often more powerfully than their words and this tends to help or hinder the verbal message. If what we say is not in sync with our body language then we are probably sending out mixed messages that lack credibility, cause confusion and mistrust.

Voice Patterns, how we breath, where we look, our body posture, are all associated with a persons inner thoughts and may not reflect the outward calm. What non verbal leaking shows us is a basic inner-outer conflict with thought and actions mismatching at a moment of tension. A split is being forced between the inner thoughts and the struggle to appear calm. 

You cannot NOT communicate!

Your breathing may have a decidedly negative effect on your performance. Know the breathing - know the person.

What's Makes A Charismatic Leader?

Charismatic people are authentic and true to themselves.  They seek power of influence rather than the influence of power. They have a flexible leadership style and can switch between being - Being a ‘CAT’  (credible, authoritative and inspiring) and being a ‘DOG’  (friendly, approachable and supportive).

According to Michael's research, 70% of us in the western world are DOGs and 30% are CATS. Statistically, more women are likely to be DOGS. CATS tend to make it to the top, but they will not gain the loyalty of their doggy employees unless they know how to be approachable as well as credible. The key to a more impactful performance is knowing how and when to use these qualities and we all have access to both sets.

Michael Grinder is the pioneer in teaching others how to perceive non-verbal communication in a group setting and the world's foremost leading expert in non-verbal communication, non-verbal leadership, group dynamics, presentations and relationships. 

People often underestimate just how powerful our body language actually is, how we come across, and what it says about you.

The Essential Basic’s

If you know how to read the signals, know when to change tack and look and sound credible then people are more likely to do business with you. 


Understanding and learning about non-verbal communication will give you that undeniable edge.  

  • Learn how to pick up signals that you otherwise might miss, for example, indications of breathing reveals what’s really going on with the other person by. understanding when someone is nervous vs remaining calm under pressure, no matter what else is happening.
  • Fine tune and adjust your non-verbal behaviours to become more credible and influential.
  • Discover why men come across as more credible than women and women comes across as more approachable - know and learn the difference.

Certified Practitioner

Personally trained by Michael Grinder: Group Dynamics and Advanced Non-Verbal Communication Skills - aka the ROOF model. 

  • Group Dynamics 
  • Advanced Non-Verbal Communication (reading and sending information) 

How to identify Leaders

When people gather for the first time, they are really not a group. The person-in-charge's goal is to move an unformed group into being a formed group.  His/Her role is different when the group is unformed from when it is formed.  Therefore He/She has to be able to identify if the group is formed or not formed to effectively select the appropriate role.    

Leaders reflect and represent a group's culture.  Identify leaders by looking for two things:

  1. The amount of attention the group gives to the person. 
  2. How relaxed their breathing is while they are attentive.

A positive leader can be identified by observing the group doing the following: 

  • Become more quiet when their leader speaks
  • They may turn their heads to look at the person
  • Lean towards their leader when listening
  • Adopt the phrases that their leader uses
  • Breathe low or abdominally when listening to this person

Once you have identified the leaders, listen to their voice patterns.  Do they have a credible or approachable voice pattern?  

The more the leaders have credible voice patterns, the more the group is issue-oriented, values accountability, and demands high productivity - a cat culture.  The more the leaders have approachable voice patterns, the more the group is people-oriented, values acceptability, and seeks high morale - a dog culture. 

See  Workshops for more information. Also available for private and corporate bookings.

Copyright acknowledged.  Certain extracts shown are derived from Michael Grinder's workshop certified Practitioner course in Group Dynamics and advanced Non-verbal Intelligence. Licence No.2002111 FOR N


Denise Gerrard was a participant in our nine-month ‘Group Mastery’ training program. This program focused on developing and using non-verbal communication skills and understanding group dynamics.  I was so impressed with Denise’s abilities I asked her if I could write this letter of recommendation.

Denise’s observational skills are outstanding. She is adept at discerning when a team is dysfunctional and what style of leadership is required to being the team together; she can identify the roles that each team member plays and if the team is missing key functions and how to foster the required roles. 

Michael Grinder, 

President Michael Grinder & Associates

Michael’s brother, Dr John Grinder, was one of the co-founders of Neuro Linguistic Programming (NLP)





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